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Bernadette Horgan, 617-638-9285
Kathleen Drohan, 617-638-9286
Gesture to Celebrate Tanglewood’s 75th Anniversary Season
BOSTON – Massachusetts Department of Transportation Secretary and CEO Richard A. Davey announced today that tolls for both eastbound and westbound drivers at the Allston/Brighton toll plaza (Interchange 19) on the Massachusetts Turnpike will be free for travelers on Friday, June 22 from 5:00 p.m. to 6:00 p.m., thanks to a partnership with the Boston Symphony Orchestra (BSO) in celebration of Tanglewood’s 75th Anniversary Season.
Massachusetts FastLane, now E-ZPass, customers will also receive the benefit and will see a credit and message from BSO and Tanglewood on their next statement.
“On Fridays in the summer volume picks up on the Turnpike with drivers destined for a Western Mass getaway,” said Secretary Davey. “Whether drivers are heading home from work or traveling to enjoy the beauty of the Berkshires, this sponsorship by the BSO will be a welcomed tune for our customers.”
“Tanglewood is a straight shot down the Pike from Boston, but a world way with over 500 acres of lush lawn, gardens and unbelievable views, not to mention outstanding music. We hope folks of all ages will come out to Tanglewood this summer for a symphony, pops, jazz, of popular artist concert,” said BSO Marketing Director Sarah Manoog.
Drivers must still stop at the tollbooth or go through the FastLane/E-ZPass lanes with their transponders. The BSO is covering costs for all tolls, as well as the signage announcing the free tolls and any promotional handouts.
In 2011, MassDOT logged 109,264 toll transactions at Interchange 19 on the fourth Friday in June. Of those transactions, 7,590 occurred between 5:00 p.m. and 6:00 p.m. with 6,066 vehicles passing through the electronic toll collection lanes and 1,524 in the cash lanes.
This type of sponsorship has been done before on the Turnpike. Last November, Zappos.com sponsored tolls as part of its Happiness Campaign on the day before Thanksgiving.
ABOUT TANGLEWOOD, THE BSO’S SUMMER HOME SINCE 1937
One of the most popular and acclaimed music festivals in the world, Tanglewood—the Boston Symphony Orchestra’s summer home since 1937—is located in the beautiful Berkshire Hills between Lenox and Stockbridge, Massachusetts. With an average annual attendance of more than 300,000 visitors each season, Tanglewood has a $60 million impact on the Berkshire economy each summer. Tanglewood presents orchestra concerts by the Boston Symphony, Boston Pops, and visiting ensembles, featuring many of the greatest classical musicians of our time; recital and chamber music concerts in the intimate setting of Ozawa Hall; programs highlighting the young musicians of the Tanglewood Music Center; performances by some of today’s leading popular artists; and a season-ending Labor Day Weekend festival. Tanglewood is family-friendly, with free lawn tickets available for children and young people age 17 and under, a 50% discount on Friday-evening lawn tickets for college and graduate students, and a variety of special programs for children, including Kids Corner, Watch and Play, and the annual Family Concert, this year to take place Saturday, August 25. Tanglewood is also the home of the Tanglewood Music Center, the BSO’s preeminent summer music academy for the advanced training of young professional musicians, and Days in the Arts, a multi-cultural arts-immersion program that gives 400 fifth-, sixth-, and seventh-graders from communities across Massachusetts the opportunity to explore the arts throughout each week-long session of the summer. These are just two of the BSO’s many educational and outreach activities, for which more information is available at www.bso.org – the largest and most visited orchestral website in the country, receiving about 7.5 million visitors annually and generating over $70 million in revenue since its launch in 1996. The Boston Symphony Orchestra is online at www.bso.org. Music lovers can follow the BSO on Facebook at www.facebook.com/bostonsymphony or on Twitter at www.twitter.com/bostonsymphony.