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MassDOT February Board Meeting

Wednesday, February 27
MBTA Board Room
Suite 3830
10 Park Plaza, Boston
Full Meeting Schedule

On the Trans Blog

Watertown RMV Event: Senior Drivers Focus

MassDOT Registry of Motor Vehicles will conduct an information session on issues facing senior drivers entitled “Shifting Gears” on
Thursday, February 14
10am- 12pm
Watertown Mall RMV Branch.

The session will be held in the Mall just outside the branch office. MassDOT RMV's Michele Ellicks will provide information about senior driver issues, including:

• Recent research concerning mature drivers

• Alternative forms of transportation and local community resources

• Commonwealth’s rules of the road

• Recent changes at the RMV

• Warning signs of unsafe driving

• Requirements to apply for a handicap placard or plate and Massachusetts identification card

Office of Consumer Affairs & Business Regulation representatives will discuss Lemon Laws, identity theft, and provide information and examples of scam websites that target the RMV and its customers.

02/08/2013

Registry of Motor Vehicles Unveils MassRMV.com

MassDOT Registry of Motor Vehicles Division has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue.

With more than 16 million website visits per year, the switch to www.massrmv.com offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence.

“This is a great example of MassDOT’s continued emphasis on making our services more user-friendly,” said MassDOT Secretary and CEO Richard A. Davey. “MassRMV.com makes online transactions simpler for the customer and gives us additional revenue opportunities.”

During 2012, Registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements will be limited to select informational pages and are not on customer transaction pages.

“MassRMV.com is now the official website of the Registry of Motor Vehicles where customers may perform 35 different transactions safely and securely,” said Registrar of Motor Vehicles Rachel Kaprielian. “We work hard to drive customer traffic to the web, so we recognize our obligation to make this mode of service delivery as convenient as possible.”

In September, MassDOT conducted usability testing on the new website design with customers at its Chinatown Branch. Based on customer reviews, navigation bars were redesigned, terminology was changed and special alerts affecting branch operations have been pushed to the forefront at MassRMV.com.

MassRMV.com customers will initially see promotional ads for MassDOT and RMV services while a contract with the advertising vendor, Municipal Media Solutions is finalized. In its first year of operation, the advertisements are expected to generate about $65,000 in new revenue.

Online advertising supplements current advertising partnerships, including those used in RMV mailers to defray mailing and productions costs. A closed-circuit RMV TV network, MVN, targets ads to those likely to be conducting business in Registry Branches and offers PSA time for relevant RMV news and updates.


Stockbridge: Governor Patrick Highlights Rail Investment
Stockbridge Station

Governor Deval Patrick, MassDOT Secretary and CEO Richard A. Davey, and other state and local officials visited Stockbridge Station on the Housatonic Railroad, above, to highlight the economic benefits of an investment in the rail line that would bring passenger rail between the Berkshires and New York City.

The Patrick-Murray Administration's 21st Century Transportation Plan "The Way Forward" invests $113.8 million for track rehabilitation, signal system, grade crossings, and six stations along the 37-mile rail corridor within Massachusetts.

“While the Berkshire County region is well-known as a tourism destination, its existing transportation infrastructure has made it difficult for businesses and innovators to truly thrive,” said Secretary Davey. “Whether it's unlocking a region’s potential or keeping its momentum going, we need to make these kinds of investments that will meet the needs of tomorrow’s job creators and their workforce.”

In order to run passenger service, similar upgrades would be required in Connecticut. Transportation officials in both states are optimistic that Massachusetts’s efforts could be the catalyst just south of the state border.


MBTA Launches New Courtesy Campaign
courtesy PSA

If you take a look around MBTA trains and buses, you might notice some new faces among your fellow riders. The MBTA has introduced the “Courtesy Critters” as part of its latest “Courtesy Counts” campaign. This is the fifth campaign in twelve years launched as a friendly reminder to all of its customers of some things to keep in mind to ensure all riders have a pleasant and comfortable trip.

This is the first time the campaign has used light, humor-based messages. Using the voice of various animals related to the reminder is intended to make riders smile while reinforcing public transit etiquette.

“Riding the T every day, I know how important it is to be respectful and kind to fellow passengers as well as operators,” said MBTA General Manager Dr. Beverly Scott. “Sometimes we need to be reminded of the basics and hopefully it will make everyone’s commute a more pleasant one.”

The suggestions given in the campaigns are based on common customer feedback, such as sneezing into your elbow or giving up your seat for the elderly or disabled. The newest reminder – to be courteous to bus and train operators – has been added as the result of a recent string of abusive incidents targeting drivers. A cast of crabs will remind riders to be nice to operators – and how much they appreciate it when you are.

The crabs will join five other groups of animals to bring these friendly reminders to customers including a group of pigs and piglets that have come together to remind you not to hog a seat and a posse of parrots that might squawk but know not to do it on the phone in a crowded bus or train.

Six different signs were designed in-house. A total of 2400 signs will be put up throughout the MBTA system.

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